No Non-alcoholic beer Loading... : Investor Sentiment and Bull/Bear Views

Bill argues non-alcoholic beer is a major long-term category trend, not just a niche. It offers 20-30% of the calories of regular beer with full craft flavor, meets new social occasions, and can bring back consumers who drink alcohol as well as those new to beer. He expects non-alcoholic beer to be significantly bigger than craft beer and a huge part of the overall beer category.

Non-alcoholic beer is a durable mega trend growing while alcoholic beer declines; Gallup data shows 53% of Americans view one to two drinks per day as unhealthy, up 14 points in two years, and weekly alcohol drinking at a record-low 54%, down eight points, while Athletic Brewing's trailing 12-month sales grew 53% and it holds 18.4% category share and 52% NA craft share.

Alcoholic beer is in a historically bad environment, with volumes down 3% to 10% across the board, while non-alcoholic beer continues to grow as a durable megatrend. The speaker cites a Gallup poll showing over 53% of Americans now view one to two drinks a day as unhealthy, up 14 points in two years, and weekly alcohol consumption at a record-low 54%, down eight points over the same period. Consumers still want social and culinary experiences, but improved taste, quality, branding, and marketing have made non-alcoholic beer a desirable, status-friendly option. Athletic Brewing's own trailing-12-month sales grew about 53%, with an 18.4% share of the non-alcoholic beer category and 52% of non-alcoholic craft beer.